This project showcases a full branding concept for Acre, a fictional high-end restaurant rooted in the farm-to-table philosophy. Inspired by local ingredients and seasonal cooking, Acre’s brand identity focuses on simplicity, elegance, and a strong connection to nature. I developed a suite of branded materials for this concept including a full menu system, business cards, a sandwich board, and storefront visuals.
The design approach for Acre was guided by words like refined, earthy, modern, and clean. I aimed to create a cohesive visual system that felt elevated yet approachable, reflecting the restaurant’s sustainable and locally sourced values
I focused heavily on layout, organizing content clearly across menu sections using a grid-based structure. White space, typographic hierarchy, and alignment all contribute to a professional and calm aesthetic. The colour palette consists of neutral, grounded tones that reflect natural ingredients. The restrained use of colour supports the clean, modern look and keeps the attention on the content, just like Acre highlights fresh, local food.
I used Adobe Illustrator for vector assets, InDesign for layout and typesetting, and Photoshop for creating realistic mockups and visuals.
The final deliverables include a complete menu with seasonal additions, business cards, a sandwich board, and storefront graphics. Each piece aligns with Acre’s core values: locally sourced, thoughtfully prepared, and visually cohesive.
A key constraint was designing a brand that felt upscale without being overly decorative. I embraced purposeful minimalism and maintained consistency across different formats and materials.
