This design study focuses on enhancing the user experience of Redbubble’s existing website while maintaining its recognizable brand identity. Redbubble is a platform that celebrates independent artists and their work, but the current site can feel visually overwhelming, making it harder for users to fully appreciate individual products and creators. My goal with this redesign was to introduce clearer visual hierarchy and reduce distractions, allowing the art to take center stage.
I kept the original brand colours and overall aesthetic to ensure familiarity and consistency but adjusted layout elements and spacing to improve readability and flow. By simplifying the interface and removing unnecessary or repetitive content, I was able to guide the user’s eye more intentionally through the page. This not only improves navigation but also supports a more focused shopping experience.
I used Figma to create the updated interface layouts and Adobe Illustrator to design supporting icons and visual elements. These tools allowed me to prototype, refine, and present a more streamlined and visually clear version of the Redbubble experience.
Through this project, I explored how thoughtful layout, cleaner visuals, and content prioritization can improve both usability and brand perception. The changes I made help highlight the creativity of each artist and make it easier for users to discover and connect with products they love without getting lost in visual clutter.